Wednesday, September 13, 2006

Pentax Announces SMC-DA 70mm F2.8 Limited

Pentax is also announcing a new compact DA lens to ship this fall, the SMC-DA 70 F2.8, for under $600 US.

"Thanks to its newly developed, high-performance optics, this new medium-telephoto lens measures only 26 millimeters long and weighs a mere 130 grams. When mounted on a PENTAX digital SLR camera body, it protrudes very little from the camera’s front panel and offers a focal length equivalent to 107mm in 35mm format, making it a perfect choice for casual portrait and landscape photography."

"The PENTAX Limited Lens series is designed for distinctive visual description by combining a series of mechanical and numerical evaluations with human assessment of test-shooting samples. As a result, this lens produces smooth, natural skin tones and beautiful out-of-focus backgrounds at open aperture in portrait applications, while assuring crisp, high-contrast images at closed-down aperture in landscape photography."

"The lens barrel, hood and cap are all made of a high-grade aluminum material, shaped for perfect proportions and striking beauty. The focusing ring is designed for superb accessibility and maximum ease of focusing operation."

SP coating to protect the lens against weather and grease: The PENTAX-original Super Protect (SP) coating is applied to the front surface of this lens. Through a vapor deposition process, the lens surface is coated with a special fluorine compound to repel dust, weather and grease, making it easy to wipe off fingerprints and cosmetics.

Digital SLR-exclusive optical design: This lens is exclusively designed for use with PENTAX digital SLR cameras, with an image circle perfectly proportioned to the CCD size (23.5mm x 15.7mm), and optics optimized for digital imaging characteristics. Combining high-quality image reproduction with an ultra-thin, super-lightweight design, it is a perfect partner to PENTAX digital SLR cameras.

Additional Features: PENTAX-developed Quick-Shift Focus System for instant switching to manual-focus operation after the subject is captured in focus by the AF system; Detachable, extendible lens hood (included) for enhanced portability; Nine-blade diaphragm for natural out-of-focus description

Lens mount: PENTAX KAF mount
Lens construction: 6 elements in 5 groups
Angle of view: 23° (when used with *istD-series & K100D camera body)
Aperture control: Automatic
Number of diaphragm blades: 9
Minimum aperture: F22
Metering system: TTL open-aperture metering
Minimum focusing distance: 0.7m (2.3 ft.)
Filter size: 49mm
Maximum magnification: 0.12X
Dimensions (diameter x length): 63mm x 26mm (2.5 inches x 1.0 inch)
Weight: 130g (4.6 oz.) without hood; 150g (5.3 oz.) with hood

Alongside the announcement of the SMC-DA 70mm F2.4, Pentax is also showing a new lens roadmap with a couple of interesting notes for 2006, namely that the two fast zooms co-developed with Tokina, the SMC-DA 16-50 F2.8 and the SMC-DA 50-135 F2.8, are slated to be announced later this fall or early winter for a possible December release. Also, the as-yet-unnamed Pentax medium-format DSLR will get a wide-angle DFA 55mm F2.8 of its own, and it could be on track to be announced before the end of 2006. If the quality of these lenses is in keeping with the previous DA offerings I’ve seen, they should all be pretty spectacular and warmly welcomed. This is shaping up to be quite a busy year for releases, the likes of which we haven’t seen for a while.

Link: Pentax SMC-DA 70mm F2.8 Limited

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