I really, really love these old Pentax ads from Japan between 30 and 40 years ago. The first is an animated Moomin-type character who goes about chirping "Pentax, Pentax, Pentax." I'm really going to try to adopt him as the mascot for OK1000 Pentax Blog. 
Seriously. Before the ad ends, you see an animated woman traveling on a camel. The second one, much longer because it's a few spots all together, has an Asahi Pentax Spotmatic helping this same young woman (no longer a drawing) capture snapshots of her trip around Japan. The Pentax Moomin character shows up as a print again on her travel bag. I wish they would remake that girl's ad campaign today with the K100D Super, shot by shot, because it's pretty fascinating (albeit very revealing). If you know of any more out there that are on the web, please don't hesitate to tell us all about them!
Thursday, December 06, 2007
Vintage Pentax Television Ads
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5 comments:
Those are great. The same approach in TV adds would still work great today. That was a great series. I don't know where you fished those out of, but it's great. I hope Ned Bunnell is watching.
Awesome! I have some cufflinks and a tie clip with that robot guy from the first video. Not sure if I'll ever find a reason to use them, but they're kinda neat, and were cheap on eBay. ;)
I like your idea about remaking the second one but what about taking it a step further: we see the woman from the old ad telling her granddaughter about her adventures, via flashbacks. The granddaughter goes around the country snapping photos with her new Pentax dSLR, following her grandmother's footsteps. It might be too involved for short TV ads, but it'd be fun to see.
Hmm... Great ads! But does Pentax still recommend slinging your camera over the rearview mirror?
Excellent! These are really interesting commercials.
I noticed the shutter sound is really pronounced in them. It reminds me of beer commercials on TV here in Japan where the sound of people swallowing/gulping is played-up.
Excellent! These are really interesting commercials.
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