Thursday, March 05, 2009

The Return of the Digital 645?

Pentax's John Carlson, speaking to AmateurPhotographer.co.uk's Chris Cheesum, has said that Pentax plans to show an updated prototype of the Digital 645 camera in Tokyo later this month, and the model may even be ready to go on sale in Japan this year. The camera will be first seen at Photo Imaging Expo. Perhaps a bit jokingly, Carlson is said to have been skeptical of a large U.S. launch:

"And Carlson told us that it will not be marketed in the United States because Pentax predicted it would only sell 200 units there."
Last year, it had been speculated that Pentax had put the long gestating product to rest while they marshalled their resources around other entry-level and photo enthusiast camera models. Now it looks like maybe there's still life in those Pentax 645 lenses yet!

Link: PENTAX REVIVES MEDIUM FORMAT DIGITAL CAMERA PLAN (UPDATE)

1 comment:

John said...

I really don't think it's a good idea for Pentax to pursue the 645D. The way the global economy is going, there are going to be few takers for such an expensive (most likely) camera. Plus, it would have to be an incredibly great camera to win in a market segment now dominated by Hasselblad and Mamiya.

Finally, 35mm dSLRs (including some with crop sensors) are producing such high quality results these days that I imagine there are a lot of photographers who just don't need digital medium format. Pentax ought to be putting their 645D money into making a K1 and more pro lenses.

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